Customer-Profiling

WHY?

Marketing Research can be a key component in increasing your sales. With marketing research you may be able to offer a service consumer have said they wanted, you could improve upon a area with-in your industry that you didn't know had problems. In addition you can see what your brand recall ranking is and more importantly marketing research what let you know what kind of marketing message you should be sending and what kind of call to action will cause a consumer to buy. With marketing research you literally ask a customer how they prefer to shop for your product or service and then make sure your implementing the right business procedures.

How does it work?

A&B Small Business Marketing uses the qualitative survey approach by surveying the people who match your customer profile and target market to find out valuable information. We commission profession survey administrators to gather the date from your target market where ever they can commonly be found. Once the data is collected it is analyzed by our professional staff and the results are used to tailor a professional marketing campaign. A real example of how this was useful would be a lawn care and snow plow client we have worked with in the past. We found that customers were extremely interested group rates and were distraught with how poorly trained most lawn care employees were. By highlighting group rates and many other key words we found ion the survey we were able to deliver a marketing campaign that had a much higher response rates then previously experienced. Many of our clients have found this service to be a extremely valuable in staying relevant to there customer and to make sure that their business stays relevant.

What is Customer Profiling?

Profiles can be demographically or behaviorally based, and the difference is very important to your business.

Many people think using your customer data is about creating a customer "profile." It’s a hot topic. Everybody wants to do it. But what’s a customer profile? Here are 2 kinds of customer profiles:

A Customer is married, has children, lives in an upscale neighborhood, and reads Time magazine

A Customer visited the site every day for 2 months, but has not visited the site at all in the past 2 weeks

The first profile is demographic, a set of characteristics. The second profile is behavior-based, involving what the customer is actually doing.

Which seems more important to you?

They’re both important in their own ways. For someone advertising, or deciding on content for a website, the first profile is usually important, because it defines the market for ad sales and provides clues to editorial direction. These are important considerations in attracting customers and generating revenue in the first stages of an online project.

The second profile is about action, behavior, and for anybody concerned about what their customers are doing, is more important than the first. Will they visit again? Will they buy again? These are the questions answered by looking at behavior. Customer behavior is a much stronger predictor of your future relationship with a customer than demographic information ever will be.

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Why to do Market Research and how does it work?

Marketing Research and Customer Profiling

A&B Small Business Marketing offers an afforadable way to do market research and customer profiling, This means small business can increase their ROI and Response Rates with valuble data that will let you know how and what to sell to your customers.