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Identify your Target Market!

Common Mistakes: Businesses make the common mistake of trying to market to everywhere to everyone. 87% of customers come from a 5 mile radius for the majority of businesses. Sending your message out to everywhere you can result in a of waste resources. Marketing to everyone can be very ineffective, even though everyone may be able to use your product or service not everyone is in that market that is ready to buy. Developing the wrong message to wrong market typically results in a poor return on investment.

Benefits: A&B offers marketing research/customer profiling to find your target market and the best way to market to them. One way you can get a general idea of who your target market would be is by looking at the people who currently buy your products. What are your customer’s average age, gender, income, household size, and ethnicity? Knowing the answers to these questions can help you develop the perfect marketing message to get the response you’re looking for.

Print your best AD on a postcard and mail or hand it out it to your targeted market.

Common Mistakes: Businesses make the common mistake of not contacting there potential customers enough in enough areas. On average a potential customer will need to see your marketing message 3 to 5 times before they decide to contact you. One of many ways to get your message to the desired people is to print your ad on a post card and direct mail it your target market. Post cards are very cost effective however many businesses make the mistake of making the message to wordy to the ad to busy. People read postcards when the message is brief. A direct simple ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost. Direct Mail has a fixed expense, with a reliable and consistent return. A&B does more than just offer the lowest printing cost…we have the most successful marketing people in Kalamazoo to help design a strong piece for your business.

Business Cards distribute themselves, utilize this free advertising.

Many owners like to try and save money by not printing on the back of their business cards and are very hesitant on making business cards for every employee. All business cards are intended to be distributed, empowering your employees, even entry level associates with personalized business cards ensures they will be distributed to their friends, family and acquaintances. Utilize this by having a strong promotion or ad on the back of your business cards with an even stronger “call to action”. Printing on the backside of business cards literally only costs fractions of a cent per piece and will pay off in the long run. At A&B we do not even charge extra like most printing companies to print on the backside. If your paying for it, make it work for you.

Use a buddy marketing system (B to B) to promote your business.

Business owners sometimes forget their most powerful asset. Themselves, spend time every day or every week to network with other business in community. Knowing only a handful of people is fine but you’re missing out some golden opportunities for cooperative marketing. Knowing a lot business owners allows you to get your message out and potentially work with businesses that have a similar target market as you. For example, if one of your networking friends sends out brochures, you could have them include a leaflet and/or business card of your business, and do the same in return for them. This gives you the chance to reach a whole new pool of potential customers. A&B has a large, local network of clients from a variety of non-competing industries. Get on the bus…

Answer Your Phone Differently.

Using an automated system or a generic greeting is fine is your large business with satisfied customers coming in your doors daily. However being a small business means people expect to talk to another real person when they call. Using a generic greeting means you’re missing an opportunity to inform your potential client about a promotion your running or a new product. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Puppies & More; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but what business do you know really take advantage of this time to upsell? I certainly haven't heard of many. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date. A&B can implement a consistent and measurable improvement in customer satisfaction and closing rates with a little bit of extra training we provide to your staff.

Stick It!

A lot of owners don’t take advantage of many of the day to day material they send out to people. You can use these materials as miniature bill boards. Use stickers, stamps and handwritten notes on all of your day-to-day business mail, products, and direct mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds. Let A&B show you how to design a strong & clear message and help your get in front of your demographic.

Send A Second Offer To Your Customers Immediately After They've Purchased

When a customer just purchased a product form you most of the time there is something else there in need of however they may have forgotten to place the order at that particular time or are waiting for the right time. If a customer is stratified with their first order they will come back again but you can make this process happen faster. Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

Newsletters

Did you know it costs six times more to make a sale to a new customer than to an existing one? Owners forget that maintaining a strong relationship with your current and past customers is an important way to grow your business naturally. You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site. A&B has successfully created follow up campaigns, Rehash and Data Mining programs.

Seminars/ open house

Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. More importantly, if you have satisfied customers, use them, show them off and benefit again and again. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

Consider 501 parties, wine and cheese events, or co-sponsoring already occurring community events.

10.

Bartering

This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services. Utilize the large, local and diversified A&B small business network to your benefit.

Call: 1-269-532-1500

Info@kzoomarketing.com

10 Powerful marketing tips every owner should know

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Low Start-up Costs

Start with a few canvassers (minimum payroll) and build the program as sales grow.

Creative “Performance Based” or Commission compensation options.

Less up-front costs to get a canvassing team started and generating leads, compared to traditional advertising methods (TV, radio, and print advertising)

Exclusivity

Many prospective leads don’t know who they should call, or don’t have a particular company in mind to help them. Canvassing gives you the opportunity to get in front of potential customers who need your products and services BEFORE they get them someplace else.

Target Ideal Prospect (Demographic)

Canvassing provides targeted leads for your business, in your ideal customer demographic neighborhood (age of homes; value of homes; income of homeowners; etc.). Think about it; when you go to a targeted neighborhood to canvass, most if not all the homes are about the same age, and probably have the same problems and need the same solutions…solutions that YOU can provide!

Quickly Adjust For Lead Demand

The turnaround time to recruit, hire, and train new canvassers is always quicker than new sales reps. This provides you the luxury of getting your canvassing teams on the street and obtaining qualified leads for your sales reps to follow-up. Don’t worry about this because A&B not only handles all the hiring and training. We also supervise, manage, and GUARANTEE the program to produce the prescribed results.

Reduce Travel Time For Sales Reps

Your canvassers will be in neighborhoods for a period of time. The benefit to this is that appointments will be clustered close together, thereby eliminating a lot of unnecessary driving back and forth across town.

Additionally, because the appointments are clustered in a particular geographical area, your sales reps are generally going to be in a better frame of mind to meet with potential customers, because they’re not wasting time and driving across town, or in traffic to go to a back-up appointment, or their second appointment for the day.

Pre-position Your Company

When you’re at a job site, why not take advantage of your presence there to promote your business? Again, chances are, most of the homes in that neighborhood are going to need the same type of work! Once the appointment is obtained, you can steer homeowners to the tools that will help convert the prospect into a customer, such as your website, promotional programs, visits to nearby completed projects, promotional DVD’s, showroom, etc.

Build Trust And Credibility

By pre-positioning your company, you build trust and credibility as a professional home improvement company, un-like the “back of the pick-up truck” contractors, who are going after the same leads you are!

Typically, satisfied customers have no problem telling their friends and neighbors about their experience, so why not use that to your advantage? Canvassing allows your potential customers to experience firsthand the work that you’re doing in their neighborhood. This is as good as direct referrals, which translates to MORE TARGETED LEADS FOR YOU!

Leads Have A Long Shelf Life

Even if the lead isn’t ready to start a project right away, you now have their contact information so that you can continue to market to them, for when they are ready to move forward. Canvassing also allows you the flexibility to meet with potential customers when ready. Since you went to them instead of them calling you for an appointment, it’s unlikely they will call a competitor in the near future.

Bull Pen” For Future Sales Reps

It’s not uncommon for canvassers to move up into sales positions within the company. Canvassers have great potential to become future sales reps, canvass managers, phone room staff, and show/event staff. It’s like having your own “farm league” to find and develop into your sales team. Canvassing develops the individual to have a strong foundation in sales and marketing. They are also trained to use scripts and learn the art of persuasion, as well as sales closing techniques. Think about the money you save by not having to recruit and train sales personnel outside of the company!

Control Your Own Destiny

Traditional advertising methods such as TV, radio and print are a gamble. You spend a lot of money up-front, without really knowing what your ROI is going to be. Sometimes the gamble pays off, and other times it doesn’t. Ask yourself this; can you afford to take that roll of the dice and HOPE it pays off? Is that really a smart business decision?

A well thought out, systemized canvassing program can be very predictable, and allows you to be MORE PROACTIVE and reach a much more targeted market. This typically means your percentages for meaningful appointments increase, which INCREASE YOUR ODDS AT CLOSING MORE SALES!

10 Benefits of Canvassing: Make Your Sales Explode

Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it! You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)!

You promote your business by getting the word out. The first axiom of business promotion is that you have to do this consciously. You can't rely on other people to do it for you, no matter how great your product or service is.

The second axiom of business promotion is that like every other aspect of your business, it's a budgeted activity. But business promotion doesn't have to be expensive. Here are ten inexpensive ways to promote your business; all most of these will cost you is some time.

1) Use every outgoing piece of paper, and every electronic document as business promotion.

You have business cards, but you also put out a lot of other documents in the course of doing business. Check these to make sure you're using their promotional possibilities to full advantage.

For instance, business stationery is an ideal business promotion tool. Is your business name, logo, contact information (including URL if you have one), and slogan on your envelopes as well as on your letterhead? Or are your envelopes only printed with your business name and return address? What a waste! Your phone and fax numbers, your URL, and even a memorable slogan should be there, too. It's not just an envelope; it's a business promotion tool! You're sending it out anyway, so why not make it work for you?

The same goes for outgoing faxes, bill payments, receipts; whatever paper you send out should carry your full company message. And don't forget to make sure that your email has a complete signature that provides all your business information and a promotional tagline.

Electronic documents, such as email, are also easy to update with your latest business promotion information, whether it be a special price on your product or service, or letting people know that your company has won an award. If you need information about using signature files with particular mail programs, visit About Email Guide Heinz Tschabitscher's Signature links.

Articles and press releases are also excellent business promotion tools that you can use to promote your business inexpensively. Read on to learn what types of articles and press releases you should write and tips on where to send them to promote your business effectively.

2) Writing articles on topics related to your business expertise is an excellent business promotion technique.

Well-written articles can provide free advertising and build positive word-of-mouth. If you're a realtor, for instance, you could write a piece on preparing your home to be shown. If you're a Web site designer, you might write a piece about assessing Web site usability. The more specific your topic, the better. Write a short biographical note, or "blurb" about you and your business to go with the article. Then send it out!

Where? As the goal is to promote your business, ideally you'd like it to appear in a publication that your target audience will be reading. Realistically, you may have to send it to a publication that accepts unsolicited work from unknown authors. Magazines generally have a long lead time, so I would focus my first efforts on the 'Net. There are an astronomical number of e-zines and sites with newsletters that are hungry for content.

One place to look for e-zines to send articles to is E-Zines Net Top 20 Directories. E-zines also provide excellent advertising value; the trick is to find the right e-zine for your target audience. Freelance writing sites also provide a great deal of information on all kinds of publications that might publish your efforts. Make your research easier by starting with a great site that provides all kinds of lists and information on markets such as About Freelance Writers, or FreelanceWriting.com.

Newspapers are also excellent places to place your business promotion article, as they too have a much shorter lead-time than magazines, and are always looking for material. Try contacting the Business editor of your local paper and pitching your article. If this approach fails, you might be able to get your piece into the paper by sending it in as a letter to the Editorial section.

3) Sending out press releases is another great way to get some free business promotion.

The caveat to using press releases as a business promotion tool is that your press release has to actually contain information that is newsworthy, and be engaging enough to get people's interest. Has your business recently expanded? Do you have a new product? Have you been involved in some promotional activity such as sponsoring a charity event? Have you or your company recently won an award? All of these are examples of "news" that you can capitalize on to get some free promotion for your business.

While many business people send press releases to newspapers as a matter of course, don't forget about the Internet. Web sites like mine, for example, that specialize in providing business-related information, are interested in you and your accomplishments. You're always welcome to post your press release or information about your event on the Small Business: Canada forum, for instance.

What else can you do to get some free business promotion? What about using Internet forums and freebies as business promotion tools or doing some buddy marketing to promote your business?

4) If you're an Internet user, spend some of your online time on business promotion.

Posting messages in forums (a.k.a. bulletin boards) is a great way to make your business known to people you would otherwise be unable to contact. You can't blatantly advertise your business on most forums, but you can show others that you're a knowledgeable, personable individual and promote your business through your signature file.

Getting people interested in your business and perhaps attracting new customers works best if you choose forums that are business-related (such as my Small Business: Canada forum) or directly related to your business's product or service.

The other caveat with choosing forums to post in is to check their level of activity; posting in a forum that doesn't have much traffic or regular activity isn't going to do much to promote your business.

5) Use buddy marketing to promote your business.

For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

You might also plan and carry out business promotions with complementary businesses. A pet store and a pet grooming business, for example, might use shared advertising, or run a contest together. This can considerably cut down the cost of business promotion, and allow each business to use promotion techniques that would be too expensive to implement alone.

6) Give out freebies as business promotion.

We're all familiar with hearing or reading advertisements that promise that the first 50 people to visit a particular store will receive a free (____). You fill in the blank. It could be anything from a red rose through an ice-cream cone! We're all familiar with this kind of spot promotion because it works. People love to receive things that are free.

Besides using freebies as business promotions, you can also use them regularly as customer "rewards". For example, I recently had a picture framed; the framer had attached a free picture hanger to the painting's wire, with a small card thanking me for my patronage. It's only a small thing, which certainly didn't cost him much, but as the customer, I appreciate not having to rummage through my home looking for a suitable hanger, and can't help thinking positively about the service he provides. What small, inexpensive things could you give out with your product or service that will get your customer thinking good thoughts about you?

Combining business promotion with customer rewards is definitely a win-win situation.

Still looking for more low-cost business promotion ideas? Continue on to the next page, which discusses being a talk show guest and giving seminars as ways to effectively promote your business.

7) Promote your business on a talk show.

Your local radio station or cable TV station may have programs that are looking for guests - a great low-cost way to promote your business! Business-related programs are ideal. Find out who the host is, and approach him or her as willing to share your expertise on a particular topic.

Call in programs are popular; you may be able to appear as a guest expert. If you're a mechanic, you might offer to take call-in questions on car maintenance; if you operate a health store, you might market yourself as an expert in herbal remedies. Have your proposal clearly worked out before you contact the program host, and make sure the parameters of your appearance, such as details about plugs, are clear beforehand.

8) Promote your business by giving a seminar or presentation.

You have expertise that other people are interested in! (You couldn't be in business if you didn't.) Why not share that expertise and promote your business at the same time?

For example, a local carpet company advertises a free seminar on installation techniques for a type of laminate flooring. Participants not only learn how to install this type of flooring themselves, but are offered special discount prices if they wish to purchase laminate flooring. Another local retailer who sells goods made of stained glass offers courses on working with stained glass on-site.

If there's no direct tie-in to your product or service, you can still give a presentation on a related topic. Nursery people or horticulturalists, for instance, often give demonstrations on topics such as tree-pruning, or slide shows of famous gardens they've visited. Although most of my business involves providing specific writing or training services to businesses, I give presentations on general topics such as "Promoting Your Business On A Shoestring".

If it's not feasible to present the seminar at your site, because you're a home-based business or just don't have the facilities you would need, arrange to give the seminar elsewhere. Many government-sponsored organizations, such as Business Service Centers and Economic Development Centres, and non-profit programs are always looking for experienced business people who are willing to give presentations. You may also be able to arrange to present your topic through the Continuing Education branch of your local college or university.

Scared? Start small and start building a name by making a presentation to one of your local groups such as your Home-Based Business Association or Business Women's network. If public speaking terrifies you, I can't recommend Toastmasters highly enough; this organization has helped a great many people get over this fear and be able to address groups of people.

That's eight low-cost ways you can promote your business so far. But there are two more business promotion opportunities that you may not have considered yet; using your car and your non-business related activities. Continue on to the next page to read about how you can use these as business promotion...

9) Use your vehicle to promote your business.

Mobile business promotion isn't just for white delivery vans. Where I live, one in every four vehicles has the name and phone number of a business decorating one of the windows or doors. Think of all the people who see your vehicle when you're driving around - especially if you live in a place where people often get stuck in traffic!

You should be able to get a pair of magnetic signs from your local source for less than a hundred dollars. .

10) Promote your business through your leisure activities.

One savvy businessman I know relaxes by being part of a rock band. Guess what? Every time his band's gigs are mentioned in the newspaper, the piece also mentions the name of his business!

You may not be part of a band yourself, but everyone does something for "fun". Whether your chosen leisure activity is working on a Spitfire Restoration project, rock-climbing, or shopping, there are all kinds of ways to promote your business while you do what you love to do.

Where's the harm in shopping or rock-climbing wearing a T-shirt that has the name of your business prominently displayed? Or in taking your business cards everywhere you go and clipping your card to the slip when you pay for a purchase by card or check? Get in the habit of doing business promotion wherever you go and you'll be surprised how word-of-mouth builds.

If your leisure activity involves a group, you might ask if you can include your business information on all of their out-going paper, or ask if you can at least give everyone a brochure.

And with any kind of group activity, there's always the opportunity to promote your business by letting other people know what you do and how it could benefit them. This doesn't mean that you talk about nothing else, but there are bound to be chances to talk about your business that crop up during normal conversation.

These ten business promotion ideas are just some of the ways you can promote your small business without spending a small fortune. With a little experimentation and time, you'll find out which of these ideas work best for you - and best get the word out about your small business.

10 Low Cost Ways to Promote Your Business

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The Power of Retention Marketing for Small Businesses

If you can increase customer retention by 5% your profits will increase 100%

1) The costs of gaining a new customer:

Imagine how much you spend and how much effort you put forth in obtaining new customers. For example, if you an advertisement that costs $1,000 for 10,000 units and you receive a response rate of 1% then 100 people contacted you. Of those 100 people if you cold 25% you would have gained 25 new customers and it would have cost you $40 per new customer. That’s just the advertising expense, in actuality a new customer cost can be seven times what your advertising expense was when you include the cost of personal and other expenses.

2) The costs of losing a customer:

When you lose a customer you risk damage to your reputation. In several industries reviews and reputation will decide if a customer will buy from you. A bad review and reputation can cost you twenty new customers or more.

3) The benefits of keeping a customer satisfied:

A happy customer will market your business for you. Referrals are the best source of new customers as they do not cost you anything. In addition, repeat businesses means you can have more stable sales periods and more accurate sales forecasting. This leads to lower costs as you predict more accurately your expenses and are more prepared for any downturns.

4) How to increase retention

Start with a smile. No matter what business you are in when customers are greeted with smiles while interacting with company personal they are statically more likely to have a better customer experience. Have company personal do this even while on the phone, believe it or not people can usually tell when you are smiling on the phone. Try to find out what your customers are not telling you. What this means is that when most problems with in a business occurs it take a while before customers become so unhappy that they respond, then it’s too late. By hiring someone independently to mystery shop your service and talk to your customers, you can gain valuable information that could help prevent lofty expenses later for your business. For more ideas or information please contact AB Small Business Marketing.

Call (269) 532-1500

Info@Kzoomarketing.com

Marketing more than Selling and Advertising

Marketing provides the means by which the organization or business projects itself to its audience, and also how it behaves and interacts within its market. It is essential therefore that the organization’s philosophy and values are referenced and reinforced by every aspect of marketing. In practical terms here are some of the areas and implications:

There are staffing and training implications especially in selling and marketing, because people are such a crucial aspect.

Your people are unlikely to have all the skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining more staff. Customer service is acutely sensitive to any changes in staffing or training. Are all your people aware of what your aims are? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas. People are the most important part of your organization, and the success of your marketing activity will win or lose based solely on how committed and capable your people are in performing their responsibilities. Invest in your people's development, and ensure that they understand and agree with where the organization is heading. If they do not, then you might want to reconsider where you are going and who you want on the team to take you there.

Create a Customer Service Policy.

You should formulate a detailed Customer Service Policy, extending both your mission statement and your services offered, so as to inform staff and customers what your standards are. These standards should be quite detailed aspects of your services, such as how many times the telephone is allowed to ring without an answer. Other issues might include for example: response time to follow up with an online or email based request from a potential customer. These expectations must also be developed into agreed standards of performance for certain customers or customer groups. Increasingly, customers are interested to know more about the organization’s values and philosophy, which until recent times was never featured in customer service policies or customer decision-making criteria. They do now.

Establish a complaints procedure and timescales for each stage.

This policy sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at arbitrary levels, consider each one of these as a promise that you should keep.

Remember an important rule about customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the most upset is due to not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to be done to put things right.

Establish systems to measure customer service and staff performance.

These standards need to be absolutely measurable. You must keep measuring your performance against them, and preferably publishing the results, internally and externally.

Customer complaints handling is a key element to the long term health of your business.

Measuring customer complaints is crucial because they are a service provider's barometer. You need to have a scheme which encourages, not discourages, customers to complain. Some surveys have found that nine out of ten people do not complain to the provider when they feel dissatisfied. But every one of them will tell at least a couple of their friends or relations. It is imperative that you capture these complaints in order to:

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Put at ease and give explanation or reassurance to the person complaining.

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Reduce the chances of them complaining to someone else.

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Monitor exactly how many dissatisfied customers you have and what the causes are, and that's even more important if you're failing to deliver your mission statement or service offer!

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Take appropriate corrective action to prevent a recurrence.

Most organizations now have complaints 'escalation' procedures, whereby very dissatisfied customers can be handled by more senior staff in a predetermined way. This principle needs extending as far as possible, especially to ensure that strategic intelligent complaints and constructive feedback (all immensely useful) are handled by someone in the organization who has suitable strategic appreciation and authority to recognize and act appropriately.

Many organizations waste their most useful complaints and feedback by killing it dead at the initial customer service outer wall. Complaints and feedback are gold-dust. Encourage it and use it wisely.

Also relating to your business plan are the issues of Information and Communications Technology - are your computers and communications systems capable of giving you the information and analysis you need? What type of Customer Relationship Management (CRM) system is most appropriate for your needs?

Premises - Have you got too little or too much space? Is it all being used to its best effect? Is the reception area designed well? What do your customers and personal callers think of the decor and the layout? If car-parking is difficult do you make any effort to warn people coming for the first time? Who needs to be based in an office and who is best based at home? These are complex issues which need addressing - don't just assume that things are okay as they are.

Reporting systems - It is said that if you can't measure it you can't manage it, and where finance and business performance is concerned that's certainly true. If there's an aspect of your service or performance that is important can you measure it?

How do you report on it and interpret the results? Who needs to know? Who needs to capture the data? When you get a new customer (for an ongoing transaction) do you ask how they heard of you and why they chose to give you a try?

Communications and ongoing customer feedback are essential to growth for small businesses.

Having an open dialogue with your customers is vital. There's a double benefit to your business in ensuring this happens:

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You nip problems in the bud and stay aware of how you're performing.

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Your customers feel better about the service you provide as a result of the communications, or from the fact that the channel is open even if they don't use it - its human nature.

Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. The form can carry details of your mission statement, service offer and your customer service policy.

When you step back and look at your business, Marketing is blanket that covers what you’re invested in. In the past, many business owners, from home improvement contracting to catering services, to auto mechanics had the luxury of advertising, selling and producing to create profits. Today, our local entrepreneurs have had to adapt a more disciplined Marketing Program throughout all phases of their business, if they want to get the most out of it. Take a look at the programs you are doing today, are their more efficient ways? Can a simple phone script for answering incoming calls bring your close rate up 10%, does that 10% double your annual profit margins? Maybe it could, the real question is…Do you even know the answer?

Call the local small business experts at AB Small Business Marketing and get some help navigating your business to the next level.